Monday 22 September 2014

Tips for Setting up Your New Website

You’ve taken the big step to create your own website. Maybe it’s for professional reasons, you want an online space to share your thoughts, or you’re starting a small business. Whatever the reason here are three tips to make sure you start off on the right foot.

Think it Through

Before you start adding loads of content, think through what you want your page to be about. Sit down and create a statement that sums up your page. Then brainstorm as many potential topics as you can. All of the information you add should relate to this overarching goal and theme. It’s easy to stray off path but you’ll end up with a website that is a mess and readers who are confused. You may want to implement a content calendar to make sure you’re staying on track, keeping users informed about sales, or other pertinent information that relates to your business or topic you are writing about.

Appearance

You want to make sure your website looks nice and is easy to read. Avoid dark colors and styles that include too much to look at. Your readers want to be able to find and read the information you are posting and if there’s too much clutter they won’t be able to find it – and the won’t come back. You may want to hire a graphic designer to help you with the layout and appearance of your site.

Visual Aids

In today’s online world images and video are important. Create online photo galleries to house the images that you plan to use. You might have one dedicated web photo album that shows up on your actual website. Incorporate video if it adds to your site but be careful with any video that automatically plays. It’s better to let the user decide if they want to click play or not.

With web photo albums and online photo galleries you can even separate them into special folders to house important information for your customer base.

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