Friday 9 May 2014

Why photo galleries are a good idea for businesses

With hundreds of thousands of pages of written content available online, and countless more offline it takes something truly unique to stick with a reader. Studies have shown that more and more people are viewing and sharing visual images. One major reason for this is the use of mobile devices to access information. No one wants to read page after page on a small screen, but an image is easily seen, digested, and shared. As a business how can you make use of this? One way is to include photo galleries as a part of your business strategy.

No matter what type of business you own or work for visual images can add to the digital impact of your company. Take for example a car insurance company. What in the world could they possibly visually share? Lots of things! By creating a web photo album titled “Before and After” they could show images of clients vehicles after an accident and then after the car was repaired. They could create another album featuring some of their clients with a short text testimonial superimposed on the image. There’s dozens of possible ideas.

Maybe your business has many remote workers. Having a remote web photo album to upload pictures to takes away one of the issues that occurs with telecommuting or remote workers. If you have a big project that many people are working on and need access to an image pool, all of the images can be uploaded to the online photo galleries. Employees can then access the images when and where they need them without the hassle of sending files over email. Not only can photographs be added by one person but access can also be open to the group. If your company is spread out in several areas or cities, you may want to gather images from across your offices.

Dropping images into an online web photo album makes a lot more sense than having everything sent to an email address that the images then need to be downloaded and saved from. What happens the next time someone needs the files? More time and energy has to be spent finding them and forwarding them to the right person.

If your business already has a digital aspect, perhaps you’re a professional photographer, artist, or performer then having a web photo album makes even more sense. Not only can it serve as a place for you to store all of your negatives – without the fear of losing the SD card, your hard drive crashing, or some other event creating a loss of your work – it also can have a public face. Use some of the albums privately, make others public to serve as a portfolio, while others can have restricted access for clients or the press.

No matter what industry you are in, every business can truly benefit from having a web photo album. How you choose to make it work is limited only by your imagination! 

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