Visual Trends Not to Ignore

Digital marketing is important for every business and every year it becomes more and more important. A large part of a good digital marketing strategy is having amazing visual content. This is nothing new. Remember the adage, “ a picture is worth a thousand words,” well it’s still true! People tire quickly of line after line of text – especially when a single image can convey the same thing. Some statistics show that;

• images on Facebook receive 53% more Likes, 104% more comments, and 84% more click-throughs on links than text alone. (Kissmetrics)
• images on Twitter increases retweets by 150% and click-throughs by 18% (Buffer)
• Research on the human brain shows that almost half of it is involved in visual processing. Not only that but we can interpret a visual image in one-tenth of a second.
• Images are shared more often and appeal to a wider audience than text alone. 

It’s pretty evident that the power of an image not only makes a difference with digital marketing but in general!

There are constant improvements being made with visual images – that means plenty of ways to beef up your web photo album! Some general trends to consider;

• Let personalities show through
• Consider using infographics to convey information that would otherwise be presented in standard text
• Use editing tools to create the best quality and most appealing images possible. 
• More and more people are accessing information via tablets and mobile phones where reading is more difficult – this makes the power and need for visuals even greater. 

Social networks are placing more and more emphasis on images, increasing sizes and giving them more weight. Be sure your images are resized to make the biggest impact. Don’t forget to keep fully loaded online photo galleries so that you or your social media manager can access all of the images that are available for use in your web photo album.